Rajasthan is referred to as the Land of colours. From massive forts & palaces to quaint villages, sand dunes to abundant natural reserves, fairs and festivals to noisy markets, men and women in colorful turbans and skirts, camels, elephants and tigers, harsh sunlight and the cool evening breeze - are all there in abundance.

The palaces of Jaipur, lakes of Udaipur, and desert forts of Jodhpur, Bikaner & Jaisalmer are among the most preferred destination of many tourists. Many old palaces and forts have been converted into heritage hotels. Rajasthan is oftn called a shopper's paradise. Rajasthan is famous for textiles, semi-precious stones and handicrafts. Rajasthani handicrafts are in demand due to the intricate work on them.

Rajasthan is culturally rich and has artistic and cultural traditions which reflect the ancient Indian way of life.